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I was hanging out with my old lady's 10-year-old niece the other day (technically I suppose my niece... whoah) playing iPad games, and it was amazing how often, without even really thinking about it, she ended up on a screen to buy something, or linked out to a website (the iPad launching the browser) to buy something. Being a good kid she just asked me how to get back to the game, but it was a real eye-opener as to the tactics being used by app devs now. I fully see the need to make money, but "tricking" people into purchases is not cool.

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