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The article would be vastly improved without creating any offense to the game developers by simply adding context. 200,000 downloads is a meaningless number, presented as though it's a huge success. Is it really? Over what time period? How does that compare to other apps? How does it compare to developer expectations for the time period? Same with the conversion rate: The 0.67% rate is presented as a huge disappointment. But is it really? How does this rate compare to other free-to-download, pay-once-to-unlock apps? Some of this information will require some actual research, but it's necessary if you're actually trying to write something worth reading.

I like a good information article that lacks editorial slant. I also like a good editorial as long as the facts are there to support the angle. This article has is labeled an editorial but the only slant seems to come from the subject of the article and isn't supported by anything more than comments by the article subject. Most of the important information can be found somewhere in the article, but that's no excuse its confused and poor presentation.

Beyond the time it took to conduct the interview, I'd be surprised if the author of the article spent much more time writing it than it took to type the words and hit submit. Because that's how it reads, and that's what makes me unhappy.

The article doesn't live up to the promise: "Our focus will be on longer form journalism with in-depth research, interviews and data, highlighting aspects of the gaming lifestyle that many would miss at first glance. Reviews and previews of games and hardware will certainly be a part of the content, but the discussion will be less on specs and more on experience. We want people to not only see new aspects of the industry, but think about games in a different way."

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