With an hour and a half left, I'd expected this number to be three times larger than it is. Sure they "hit their goal", but when you set up that road map of stretch goals it seems like you're really hoping/expecting to hit $1M, and that doesnt look like a remote possibility.
I think they talked themselves up plenty, I don't think they made very good use of kickstarter. It is possible PA would have had significantly more success if they had put up each of their project stretch goals as individual campaigns. I would probably kick in for the automata and daughters projects but not for a reality tv show. Lumping everything together made it feel like a gamble as without enough people kicking in it's not very likely the projects you as an individual care about will make the cut.
Well, as far as Penny Arcade goes, their ads were non-intrusive and actually well targeted so it didn't make sense to pay not to see them. I think that was something that prevented this from really taking off.