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Another way to think of this is in terms of opportunity costs. Every day you spend working on A is a day you're not working on B, C, D, etc. So, assuming you have a list of ideas that includes some game winners, you'd be remiss to spend time on other things. Even if you don't have any game winners, you have to measure the cost of working on mediocre ideas vs brainstorming for good ideas.

Yeah that's a good point.

Specially if you're a builder, you tend jump on building things as soon as something excites you. Sometimes it works, but sometimes the ideas might exciting but not that meaningful.

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