I think SaaS platforms are the future. Because the cost to build is now so low, but you still need 2,3,4,5 tools that you'd subscribe to, you want to find the one provider that built those 5 tools as part of a platform, so you are in 1 ecosystem and don't need to manage multiple providers and data formats.
SaaS providers need to really get to know their core audience, and expand their product offerings so that their customers don't need to subscribe to multiple tools. It's a product challenge. When you can build more software quickly and easily, you have to really understand your customer needs
SaaS providers need to really get to know their core audience, and expand their product offerings so that their customers don't need to subscribe to multiple tools. It's a product challenge. When you can build more software quickly and easily, you have to really understand your customer needs