This site doesn't make a point via swearing. In fact all it does is further dilute the word which is useful when needed. The site's format has been done before and basically is an improved take on a Did You Know? concept. The facts, the ratings make it interesting. The fucks make it childish. Children misuse words and curse just to hear themselves curse. Adults communicate the right thing for the right reasons at the right time.
If everything is fucked then nothing is fucked. If everything is WTF then nothing is WTF.