EDIT: unless i'm misunderstanding completely, and you guys (tasty labs) will be driving the installs so as to create a mobile mechanical turk force... in which case, this could be communicated better in the copy. Now I'm just confused.
We're trying to make the the environment ridiculously easy to use. There are lots of organizations with large audiences but limited tech skills that can take advantage of something like this.
I hope you check out the API - I'd been meaning to reach out to you at some point.