The ultimate vision is to make a way for passive audiences into active participants.
We combined things we love: Mobile, Mechanical Turk, MapReduce, and Twilio.
I played around with your API and I was actually kind of amazed at how easy it was to get going. (The sample apps helped a lot.) Writing a little bit of code, then right away seeing it show up in the app and user interactions show up in the console is really cool.
What could we do better on the API? Were there widgets that you would like that are missing?