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LendInk used Amazon's affiliate program. That means (up until Amazon dropped all California affiliates) Amazon would send a percentage of all sales made by that visitor over the next 24 hours to LendInk, as a "thank-you" for sending them traffic.



Sure, but they might have shopped at Amazon anyway. Given Amazon's size, it's likely they'd do so anyway.

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True, and of course Amazon takes that into account when they set the terms of the affiliate program.

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