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LendInk used Amazon's affiliate program. That means (up until Amazon dropped all California affiliates) Amazon would send a percentage of all sales made by that visitor over the next 24 hours to LendInk, as a "thank-you" for sending them traffic.

Sure, but they might have shopped at Amazon anyway. Given Amazon's size, it's likely they'd do so anyway.


True, and of course Amazon takes that into account when they set the terms of the affiliate program.


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