But remember the people generating publicity
We're hearing one side of the story, where the players know that the other side is limited in what they normally can or will say (e.g. talk bad about Apple or Google -- playing up being the victim -- and for legal and professionalism reasons they usually won't correct egregious lies).
I want Google to seriously put the hammer down on the Play store -- this is a good thing for everyone. The people who exploited it before, who are the enemy of people who want a healthy and vibrant system, will inevitably cry foul and protest their innocence.
That isn't to say that I know anything about whether these guys are in the right or wrong, but it is curious how one-sided they are about Google's communications. It's also worth noting that very frequent updates are also a mechanism to get your app in the "New" category again and again, and we have to assume that Google has the capacity to know that the update wasn't an actual update but instead was simply, for instance, a version number change.