Time, both in the meeting and in preparing, and in information transfer. He didn't specifically say what he went through, but he may have divulged pieces of the puzzle that they were unaware of.
In retrospect, our contact with the other side that had set up the meeting hadn't properly communicated to us what the meeting would be about, and presumably had not communicated much with his side about what they were looking for at this stage.
Their side was basically dysfunctional, with each person on their team having a different agenda.
I wouldn't say that meeting was mal-intentioned, just that their company was really screwed up.
Facebook may be in a similar stage at certain levels.