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Except that it won't, i.e. Microsoft in the 90's and Apple on the iOS/Mac platform. Businesses will follow the markets which have the greatest opportunity to turn over profit. In fact Microsoft used to call their relationship an "ecosystem" because like a predator they would gobble up or crush the smaller players.

Yeah, but that's why linux caught on.

That said, the real difference is that Microsoft's platform was better. It offered more power for less risk.

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