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Read Don't Make Me Think by Steve Krug. http://www.amazon.com/Think-Common-Sense-Approach-Usability/...

Read everything on Jakob Nielsen's blog about Usability: http://useit.com/

It's good to read these guys, but it's nowhere near sufficient. Over time I've lost my fondness of Nielsen. He's too much of an engineer and doesn't understand subjective factors. Ever notice that his website has very poor usability due to inappropriate (read: lazy) use of typography and proportion?

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