An aside, posts like this make me wish hn had a separate section/tag simply called 'results', separate from opinions.
I enjoy the variety of geek-interested content here, but this kind of a post for me is real signal.
I don't think it was much the raising prices part, but the re-branding your product to resonate with the market. This is something a lot of people out there don't get. That is why you don't purchase used BMWs anymore, but certified pre-owned BMWs. The branding is very important.
The awesome thing is that you went and took a structured approach to it, and then used the data to re-focus your brand to the market that will buy your focus. The money will continue to pile on if you keep using such approach. I would suggest looking into offline marketing tools to broaden your horizons.
After lot of experimentations and frustrations I finally rebranded it as a "Dashboarding and BI solution" (see it is a solution and not calling it a product) and raised the price 10 fold, yep around $300
Not to mention, it automatically entered the "league of big BI solution providers" and increased revenues (10 times ofcourse). Still my product was considered cheaper.
1. [ http://www.infocaptor.com and https://my.infocaptor.com ]
I suggest you also include a product summary somewhere on the blog.
You might find that further tweaks push more people to the agency tier by creating a "slightly ugly" agency instead of a "slightly ugly" studio -- freelancer.
The people who buy it come from different backgrounds and I don't want to segment the product.
It's a recipe plugin and the premium version adds a nutrition tab to satisfy the nutritionists and category listing pages for people who want to organise their recipes more than what the free version allows.
Any thoughts on a name?
Did former "basic" accounts get automatically changed to "Freelancer" and start getting billed the extra $10 the next month? If so, how did you handle notifying users and was there much complaint about the change?
I have a forum membership grandfathered at $8/mo from when I subscribed 7 years ago, which over the years has gone up to $50/mo for new members. Even if a few months go by where I don't visit the forum, I'm not going to let that thing lapse. :)
I have one question though: Did you grandfather your old customers in? So you still charge them the old price and give them all features?
> All I did was change pricing for new customers in the backend and updated the marketing site to reflect the new pricing tiers.
Edit: No, I still don't have an e-mail and no information as to where I can find a sample
Two reasons for the email: 1. Marketing purposes. So I can send additional educational (and hopefully useful) content. 2. I actually take the name and email address then dynamically create a PDF proposal using that information on the cover page.
The execution is a bit sloppy as it was an experiment and quickly put together so I'll need to work on improving that now that I'll be keeping it.
- have clear names, not stuff that "sound trendy like blehmium"
- price by comparing market prices and the targeted customer (hint: its the basics at business schools).
Aka niche market? high prices. Large distribution? Low price. And there's many middles. Just don't start thinking you should "ask zillions" or "make it super cheap".
What is the difference between BidSketch and Quoteroller?
I ask because i tried a trial of Quoteroller and it didnt work and had never heard of your site before now.
The site looks great and the plans are very clear; if the service itself is anywhere as good, I'll be signing up for sure.
EDIT: page loaded. Turns out that I do have to check my email: "Your template is on its way! Please check your email for the proposal in a few minutes." That's too bad.