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A great example of fiction in business writing is "The Richest Man in Babylon". It's focused on principles of personal finance but you could easily construct something similar for start-ups.

http://en.wikipedia.org/wiki/The_Richest_Man_in_Babylon_(boo...




Hmmm. I read that book a few years ago, and the only thing that sticks in my mind is the bizarre use of mock-biblical language.




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