The advantage of luxury products is that it targets a market segment where people have lots of money.
Of course it is important to distinguish between a hard definition of "luxury" as the domain of the very very wealthy, and luxuries accessible to successful dentists and those who aspire to live like successful dentists. What I mean is successful dentists might buy Ferraris, but they are not buying diamond encrusted Ferraris (so to speak).
Of course it is important to distinguish between a hard definition of "luxury" as the domain of the very very wealthy, and luxuries accessible to successful dentists and those who aspire to live like successful dentists. What I mean is successful dentists might buy Ferraris, but they are not buying diamond encrusted Ferraris (so to speak).