They ripped off everyone they lied to. The took money under the premise that they'd put humanity first as this AI transition happened (both in safety and in knowledge sharing), and they instead used that money to build a moat that'll make it harder for anyone else to accomplish those same goals. Investors in the original vision would have been better off had they not contributed any funds, and the monetary profit they're receiving in exchange won't be enough to offset those damages (in the sense that it's not enough to fund somebody attempting to execute the same mission now that OpenAI exists -- at least not with the same chance of success they anticipated when OpenAI was younger).
I think the headline is too generous here. More accurate would be "OpenAI neglects to deliver opt-out system..."