What the hell? I feel like I'm watching a US TV commercial.
"Whoops honey, if I didn't have my sports cap on I'd probably lose my head."
"Oh dear, you lovable oaf." Mother and daughter shake heads at retarded male
Right now we have this myth that companies are machines and parts are largely interchangeable, and that gender doesn't matter in the functionality of the part. I call this a myth because it is a model we use to think about business and make sense of it, even if it isn't literally true. Gender does matter. Parts are not interchangeable. And it might be better to think of companies as ecosystems rather than machines.
The question I have for women in tech is: If you could start a business that would different about the way it would be run? Forget all models of how things are done. What would you change?
I think that's where the solution is.