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> You can create a site, use AdSense to drive traffic to it to see if your idea has merit

I started a number of sites like that years ago in college, with nothing but a static site built with a cheap template in a day, and some AdWords credits. If people actually signed up to learn more, or ordered a product, or whatever, then I'd spend the time building a real business around it.

The first time I saw that written down was in Four Hour Workweek several years ago. Now millions of people have been told to do the same.


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