I have a project that I'm working on turning into a small business. I've done some part-time work (retainers and project-based) over the past year and it's gone well. It's relatively high pay for part-time work, leaving me time and flexibility to work on my own project.
The thing, I haven't really put much work into finding this kind of work. I've had a few opportunities land in my lap pretty nicely. Now, I need to seek out more work like this. I have ideas, but I'm curious to see how others are finding part-time work. Ideally, I would get 10-15/hr a week retainers, but project-based work is ok too. The key is that I can keep getting the work with consistency.
My corporate career was a cross between engineering and product management. I truly believe my best utility is the cross-over of the two. I'd be happy to do part-time leadership for small teams, take on independent projects, do things like build and maintain small apps/integrations, etc.
So:
1) How are you finding part-time work?
2) How do you sell yourself if you're more of a generalist like me?
1) Cultivate your existing network. Just the other day I reconnected with a friend I haven't seen in several decades. Guess what? He just so happened to be a software dev, and needed another dev to help him with a project. This is just one of many, many stories I have. Call or email people to see how they're doing. Even better, meet up with them for coffee or a meal. This doesn't have to be mercenary; you're probably already doing those things. But start reaching deeper into your network.
2) Build your your network by meeting others in your field and/or potential customers in person (e.g. at user groups, meetups, tech talks, etc.). Talk about what you do and love to do. Presumably that involves your skills that you want to get work in.
Finally, be consistent and reliable and communicate clearly.
As for selling yourself when you're more of a generalist, I wouldn't worry too much about this yet. The key will be when you're presented with a job opportunity that leans in one direction (e.g. 90% dev, 10% management), and you'll have to decide how far you're willing to bend to fit it. But right now you're just getting the word out.