If the article had the title "The $99 Ouya game console: Exciting, innovative - a new hope" then people would read it in a different vain. Sadly that is not the case.
Sure it's in all effect the same specs as the nexus tablet witht he added bluetooth controller and no dsplay in many respects but thats not all what its about.
Even if it fails, it has the potentual to create a niche android gaming market/portal.
Good luck to them