I know some indies say piracy is not a bid deal for them, but it might be for the Ouya: at $99 the company is either breaking even or losing money on every unit, and the only way to get that money back is through games and microtransactions, but if piracy is dead-easy then they may never recoup the money, and like it happened to SEGA they will eventually run out of funds.
Nope, the way people played copies on the first PS1 (before the modchips arrived) was to use a spring loaded weight ($5) on the door sensor, boot a legit disc and then swap to the copy after the boot sound. No modchip required. The Sega Saturn required a mod, but it required no chip, just a few wires and a switch.
If you didn't want to "spring for the spring", so to speak, you could do it manually with a little more difficulty.
Right now pirating on a X360, either with LT, RGH or JTAG takes so much work the vast majority of users don't bother to even try, but if it was like the Dreamcast you would have a totally different situation.
Those people will have near-zero interest in pirating games for the sake of not paying. And that's who the first generation of Ouya users will be made of.
This is a console.
Ouya is yet another Android variant. The amount of work porting isn't like porting from 2 completely different platforms like 360 to PS3 or iOS to Android. This is just from one Android device to another. Plus it's not like Android devs don't already have experience with dealing with Android fragmentation. There are also plenty of Android devs who don't get enough attention on the major app stores. For just a little more work in porting from one Android variant to another they can have a whole new venue.