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Guardian audience editor says Bluesky delivering more traffic than X (pressgazette.co.uk)
13 points by aspenmayer 49 days ago | hide | past | favorite | 4 comments



Page title used instead of article heading and subheading (subtitle?), which is:

> Bluesky already delivering more referral traffic than X for some publishers

> The Boston Globe and Guardian have both reported seeing more traffic from Bluesky than Threads.

Relevant quotes:

> The same day Earley posted about The Guardian’s Bluesky traffic Matt Karolian, the vice president of platforms at The Boston Globe, made similar remarks disclosing that the US newsbrand was seeing three times more traffic from Bluesky than Threads.

> More significantly, Karolian said, Bluesky was also driving “4.5 times more conversions to paying digital subscribers” than Threads.

https://bsky.app/profile/earleyedition.bsky.social/post/3lbv...

https://bsky.app/profile/mkarolian.bsky.social/post/3lbunm54...


Probably not as surprising given the recent reports that Twitter downranks tweets with hyperlinks.


It's true, per Elon Musk:

https://www.mediaite.com/news/elon-musk-admits-x-is-throttli...

> Elon Musk confirmed that posts containing links in their main text are deprioritized on X in a revelation that renews criticism that the platform is restricting the visibility of and access to external sources of information.

> User Paul Graham, who has nearly two million followers, blasted “Twitter’s biggest flaw” was the “deprioritization of tweets with links in them” in a complaint posted on Sunday.

https://x.com/paulg/status/1860810383021277424

> In reply, Musk suggested a workaround: “Just write a description in the main post and put the link in the reply. This just stops lazy linking.”

https://x.com/elonmusk/status/1860812342210240995


Yea, open web for the win.




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