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I agree with your assessment. Deploying into enterprise takes a good chunk of money to deal with the countless "last mile" issues. Also, you start needing an enterprise sales team. Even if you use the Atlassian model, there's limited space for that now, because they were basically expanding into vacuum. I don't have a great sense of how big the available market is for "enterprise development management tools", but if Github wants to win there, it's going to have to put some marketing & sales resources into taking away mindshare from Atlassian.



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