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Your argument is contradictory. If they only need to beat those 2%, they are not under pressure to deliver spectacular returns.

According to the article the valuation is $750m, that means they probably purchased 12.5% for $100m. To generate a 2% return on $100m @ 12.5% implies $16m of distributable profits. Assuming 40% of GitHub is net profit (a generous estimate), this implies $40m in revenue.

That represents 476k 'micro' subscribers in one year, 277k 'small' subscribers, 151k 'medium' subscribers. Cheapest business plan (bronze) would require 133k; most expensive (platinum) would require 16.7k subscriptions. Github announced 1 million users on 21 September 2011. I can't find any details about current #s or the % of paying users.

Remember that all these numbers double if GitHub only has 20% net profit (bear in mind this would be 2.5% higher than the insurance industry, which is an extraordinarily predictable and profitable industry, and oil/gas, the most profitable industry, sits at 25%).

So while not 'spectacular' it's not at all obvious whether they can generate the sales required to generate the return necessary, and the optimistic attitude of people posting here without any numbers to support their conclusions is a bit disturbing (not a reflection on parent's comment, but in general).

Looking at the numbers I'll make the following observations:

- the total market size of potential GitHub users has a fairly low limit (somewhere in the 10s of millions I would guess)

- GitHub has some popularist advantages but ultimately competes on price as far as I can tell (I've started moving to Bitbucket because I see no point in paying for something I can get for free, and the recent hack shows GitHub doesn't offer better security AFAIT); as soon as they gain a larger market share there's no reason to believe competitors won't want in on the action, and as GP points out, switching repository hosts is really easy

- while it looks like they'll be able to generate that 2% return over the next few years I'm struggling to see them generating a much more interesting return based on the numbers I'm looking at

- I have a feeling people are confusing feelings of "GitHub is cool and I like it" for implying that "GitHub should do well as a profit generating business for its investors"; they are also probably fantasizing about having $100m invested in their own startups and taking criticism as personal attacks on this 'plan'

That's not how venture capital funds work. By definition they make high-risk investments which means there is a high variance of returns from the invested companies. Most of the investments will in all probability lose money, which means that those that do make money at all will need to make very good money for the overall fund to break even and beat guaranteed investments like Treasuries.

It should go without saying that Treasuries are risk-free since the government can print dollars to pay back its debts. But in this economy, investors are willing to get negative real returns (i.e., after inflation) on Treasuries since they're more concerned about the return of their money than returns on their money.

(For fairly approachable commentary on the current macro investment climate, I'd recommend reading Bill Gross' monthly columns at http://www.pimco.com/EN/Insights/Pages/InvestmentOutlookOver...)

So, this investments signals a shift in focus. Up until now, github was a long term growth company, a much more stable (if slower growing) setup? Ie, they've shifted gears, more towards a hit or flop kind of scenario, where they have to get fairly big fairly quickly, even if the process means they're at a higher risk of permanently failing.

It doesn't look to me like the people who love and use github have been using it because it looks like it will be stable, and stick around for a while. They seem to have been won over by popularity effects and performance/cool tech factors.

So, if github fails, it may not really be as big of an issue. Github could fail as an investment or company, and still leave a running system behind, up as a non-profit even; the risk to its customers doesn't seem that big. And the potential rewards, depending on how they invest the money, can be really big. There's lots of good work they can still do, that everyone will benefit from.

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