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I agree. Dissecting their initial answer:

> So what is Rocketr? > “Rocketr is a bottom-up approach to knowledge management. We connect people through their notepads. Basically, people take notes and decide how to share them. The primary mechanism by which they share them is through co-authored notebooks.”

> Rocketr is a bottom-up approach to knowledge management.

That reads like pure marketing fluff. That's your opening statement, and the first thing I hear is dead air. Rocketr is, from here, a methodology. It's an idea. Nothing more.

> We connect people through their notepads.

Okay, this is what it wants to accomplish. My notepad is on paper. How is this methodology going to help me share my notepad and connect me with people? Which people, btw? Why do they want to see my notepad?.

Up until this point, we still don't know what Rocketr is. What is the actual product? Hell, I'm not even sure what the problem is. A notepad is, for me, a place to jot notes down in. It's not a formal document. It contains phrases and doodles. So, I'm not even sure I'm in the right frame of mind.

> Basically, people take notes and decide how to share them.

Again, is note sharing a big issue? I can see content management being something, but note sharing?

And the "decide how to share them" has me confused. I thought that was the problem you were solving, how to share them. Maybe you just mean permissions, which is really something I would assume anyways. It's not a feature.

> The primary mechanism by which they share them is through co-authored notebooks.

So... what? This is going to be an iPad app? I'm assuming here, as it could be something like one of those pens that you take a note with and records the sound (I forget the name), and it has the ability to share the actual notes. That would be interesting. But I'm assuming that's not what you are doing, and so you are going with an actual iPad?

Maybe real time notes, for a meeting? Seems that could get confusing fast.

Regardless, I'm still not sure what it is, or where it sits, or what problem it's solving for me.

You need an elevator pitch. Something that describe what the product is, who the customer is, and what problem does it solve for the customer, and how it solves it.

From there, you can expand, but something simple, something straight forward. Something that is filled with nouns and verbs. Because, I honestly believe if you can't define your product like that, you don't completely understand it as well.




I'm assuming here, as it could be something like one of those pens that you take a note with and records the sound (I forget the name), and it has the ability to share the actual notes.

I think you're referring to a Livescribe Smartpen (http://www.livescribe.com/en-us/). I have one and even extra notebooks but I never ended up using it. Very cool device, at least at first.




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