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content-based adblocking requires tremendous resources, and no longer works in Chrome, which is the primary browser.


> content-based adblocking requires tremendous resources

That's not true. On average any overhead in browsing performance introduced by ad blocking is compensated by the elimination of tracking and ads elements of the pages. It saves bandwidth and are better for UX. We can argue about business models but claiming it requires tremendous resources is not true.

And content-based ad blocking still works in chrome but in much more limited capability compared to superior browser like Firefox.


So use Firefox.


tell that to the billion internet users who suffer from cookie banners. I'm talking about the network effect.


I do tell them that. I can't help everyone, but I can help some.


I'd think anyone capable of installing an adblocker in Chrome would be able to install Firefox + an adblocker.

Obviously it would be better if adblocking wasn't required in the first place.


> content-based adblocking requires tremendous resources

I don't have the evidence with me, but from what I've seen content-based blocking actually saves resources, both load times and memory. It's because Ads are not actually free or even cheap, you have to make a third-party request, load some content and JavaScript. So, if you spend a little to find and block those requests, you end up saving resources on average.


Those resources are well spent.


my point is that it's not "fixed". The issue plagues 99.9% of internet users.


Switched to edge at work and Safari at home/mobile hasn't been a huge issue. Firefox is my secondary. Although I no longer do much web debugging, the switch from edge to chrome wasn't too painful.


But it's not the only browser. The popularity of a particular form of foolishness does not diminish its foolishness.




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