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They are a copycat but one with brilliant industrial design capabilities (not just a nice product but efficient to assemble), a ruthless competitive streak, most complete supply chain of any CE company (screens, semi conductors and god knows what else). They buy their way into retail with high dealer margins and slightly different models for each retailer/carrier so that the dealers/carriers push them until they are dominant.

They also form part of the supply chain for most of their competitors so they can gain an information advantage.

In the TV market I think where they really took the lead in product development was with the ability to redesign the panel packaging to use it as structure for the TV and then to design for thinner a thinner bezels.

So they're successful because they're holistically thinking about the entire supply chain, rather than just think that a cool product will sell itself?

Wow, sounds like another company I've heard of...

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