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In my most cynical moments, I think the business plan is to provide an API, let it boost your services usage via 3rd party labor, get successful, then buy what you want and lockout the rest.



That's not in any way cynical; that's business.

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I don't think it is a good long term business plan. I believe you should "dance with the one that brought you".

If this is all about advertising or branding, it is just sad and it makes it harder for the people who actually care about their developers.

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