HN won't probably like the tone of this one. But one thing I want to emphasise from the post: you don't need to be innovative
I see a lot of aspiring entrepreneurs wanting to build something, and get obsessed about finding a new idea that's never done before, and failing at it.
As if there was only one of everything in the world. There cannot be another restaurant in this city because there's already one. No one can make money selling phones, shoes, browsers, utility software, because they already exist. Nonsense. Either you have a new idea and invent a monopoly, or you have an old idea but you make it better. And you probably don't want to build a monopoly just yet, that's a whole other game.
The bonus of being a startup is that you can afford to try out new approaches to old problems. You don't need a crazy new idea, just to make a marginally better product than the competition. Effort > originality.
Absolutely this. Worse mistake I made was thinking a new business has to be innovative. Lost me years.
Anyone bootstrapping should make sure to copy an existing successful product or service. Copy it, copy its sales funnel, copy its ads, everything you can get away with.
Moonshots is for funded startups. Bootstrappers biggest risk, which will happen almost 100% if they have a technical background, is building stuff based on a logical "good idea", rather than mimicking what's proven to work as closely as humanly possible.
There's plenty of time for innovating later once the wheels are rolling and you're getting real time feedback.
> HN won't probably like the tone of this one. But one thing I want to emphasize from the post: you don't need to be innovative
I don't know anything about founding nor am I interested about it, but at least it was funny. On some other topic, I've found this kind of post to be refreshing and relieving, even if your inner voice says "yes, but...". It is kind of popping a couple of the nested bubbles you're in when you are deep in a project.
This line about innovation reminds me what one of the (founding) member of a band says in a masterclass session [1]: the music you make doesn't have to be entirely new all the time. They show an example with one of their own song and compare it to another famous one: "That's the same thing".
If you're above solving small problems that users say hell yes too, it's very difficult to build anything big with that kind of ego.
All big problems are very regularly a lot of small problems very well understood on their own and in between each other.
Innovation can actually be faster, better, and cheaper, and still charge more.
In the cases where people want to hide in academic style R&D with no real connection to operationalizing or commercializing .. the pursuit of innovation for recognition of some kind can oddly correlate with seeking significance/self-worth.. from others.
- The disease and illusion of externally reinforced innovation can be very challenging.
- It's one thing to have this disease, and another to be able to deliver on it. Very few can, let alone do. Even fewer sit with problems for the time needed to let the understanding form.
- Being the first is not usually best, or the best. Usually early an the worst. Learning market timing and meeting the market is so important.
- Being unique is not great either most of the time, there are so many challenges created in needing to create your own market, and educate them.... the very first time you're being an entrepreneur lol. YC has some good videos on this.
- Adding or creating value isn't just invention, innovation, or even commercialization. Adding value to making the lives of people is beneath someone, they might not be a founder, and more of a finder of one's self-worth.
People that do believe you need to be innovative are in for a rude awakening when they actually do something innovative successfully only to find out a year later there are now 5 competitors copying you, with decent success.
The will also be in for a surprise when they find out they can never be innovative enough to not have a group of people online downplaying the innovation, because of other things that came before it, or components and concepts that were used to create it.
Go all the way back to the first guy who made the first screw. A foundational innovation. The critics of the day might have said, “that’s not an innovation, he just wrapped an incline plane around a cylinder. What a joke.” Prior to that when the incline plane was described the critics may have said, “wow, what an amazing and ‘innovative’ scientist, he thinks he invented hills. Ha.”
There is no hard line that separates evolution from revolution at the design stage. It’s really up to the market. Seemingly small changes, like pre-sliced bread, can change everything. While things people think will be revolutionary fall flat… remember when the Segway (Ginger) hype, it was going to change the design of cities. It didn’t.
Just take a trip to your local grocery store and see how many water bottle brands there are, selling the exact same product that you get for free out of your faucet at home.
In my corner of Europe the cool kids from the business course all start some sort of bottled drink company. Getting picked up by the big supermarket chain is always commemorated with cringe LinkedIn posts.
I was at a local event my city was hosting and the only water option was Liquid Death. It felt criminal to charge as much as they did for water in a fancy can, but I wasn’t going to order soda just so I could feel like I’m paying for something. It was probably 2 years ago and I’m still bothered by it.
The world needs less of this, not more.
I’ve been to a couple cities in Europe that were very proud of their water. Hotels and restaurants advertised that they served tap water, and the bottled water was proudly bottled tap water. There were filling stations around town to get more of this water for free. I want more of this, and less Liquid Death. Invest in the local water supply, not marketing companies with the laziest product possible.
Where I live (Tacoma WA if anyone wants some) there are wellheads you can go to and get water for free. I use it for brewing beer (because of the mineral content). I've never seen anyone else filling. I was curious so I asked, and they measure how much water people take and it's only in the hundreds of gallons a month per wellfield. There has to be over 200,000 people within five miles of one of these wellheads.
I was in Lithuania recently and apparently they pump ground water directly into the city water system without any filtration. It's that clean, and it tastes amazing. Gotta watch out for old soviet pipes, tho.
My observation is the rate of innovation - acceleration I guess - has just been increasing uncontrollably, driven by technology and capital. Is anyone mindful of the risks? “Technologist” here, not a luddite at all.
Looking back 500 years or so, you can put your finger on some innovations that have changed the world positively - Enlightenment, printing press, steam/coal/etc power, assembly line etc. These have all had some unseen societal cost associated with them, where change propagates and feeds back leading to unknowable outcomes. We’ve gotten through it (well most of us).
Looking back just 50 years, computing, internet, globalization of trade, mass communication and media, social media/peer to peer, decentralization, and now AI; social mores have gone 180 degrees, social groups/religions that have persisted for centuries are falling away, hobbyists from across the globe can converge and share their interests with the rest of the world, and so can anarchists and bad actors. And if AGI happens, given we’ve trained it on 50 years of digitized “two feet on the accelerator pedal” innovating, I am not sure our civilization can take it. Or if anyone cares (besides a few anti accelerationists who are widely derided).
Well if you see other threads here today, it's all about finding product market fit in massive addressable markets that are absent of competitors. All the business advice here, in other words, are tailored for VC or hyper growth style companies that rely on scale, dominance and network effects.
Just to provide the contrarian view (== one of my specialties): what if you're in it to be innovative?
Some people want to start a company as a get rich or get influential scheme. It can work if you're cut out for it and you're lucky. This thread is arguing you're better off not being innovative. Perhaps, fair enough.
Some people need to start a company in order to improve something. It might be society in general, the way we use computers, or how we interact with one another. This is what motivates them and what makes them put up with the long odds and herculean requirements.
Fine. What I am trying to say is that if you truly innovate, it's a whole different ball game. You want to build a monopoly, have a large enough moat, patents, make it as hard as possible for a competitor to copy you and do a better job at it. You need good lawyers, and need to grow ASAP, you cannot afford to faff about if you're sitting on a golden idea.
No startup course or ebook even touch upon these problems, and it is exponentially harder than simply being a "regular" entrepreneur.
Many just want to be their own boss, and don't need to ever go down this route.
Patents can be pretty straightforward. If a monopoly is possible, it's usually a natural one, such as by controlling a standard, or with increasing returns like in social media. A first-mover advantage is the best ticket to a moat.
You don't necessarily need to grow ASAP. Not all innovative ideas are of the "crap why didn't I think of it" kind. Often, competitors either disagree with your assessment or just don't understand your plan until it blows up in their faces.
I would argue that it's not necessarily harder. You might have much more upside, even if the tail probabilities are thinner. This can comparatively help with financing and marketing. If your management team has blemishes, upside and hype are the best makeup.
I guess the interesting question is the ultimate financial return for the founder from (a) VC funded hyper-unique optimized lean startup, or (b) a somewhat boring, non-unique, well-executed business.
No doubt if you found Facebook and you swear blood about it he fine detail of SEO optimisation, there's no competition. But what about in average, where a realistic best case scenario is a fairly successful startup with a few 100m exit and a lot of dilution.
I don't know the answer but often wonder. Running a startup sounds fun, but also the whole VC treadmill sounds very stressful.
I don’t consider VC funded companies as startups. If you have to answer to a board to stay alive due to needing that next round of financing, you are no longer in control of your own company and simply work for someone else with a fancy title and some extra steps. We call those folks CEOs.
It’s been weird watching the term morph into what it is today over the past 25 years. So much for hacking on a startup in your garage with friends after collecting enough money from friends and family to bootstrap yourself. Once you are taking millions of dollars from investors while being valued in the billions you are simply a boring old corporate enterprise to me. And that doesn’t even get into the absurdity of 10 year old “startups” with hundreds of employees.
I think the term loses all meaning when you are talking about established companies with HR departments.
Another way of looking at it is that the day you take funding from that day you are trying to sell that company. Realistically how many companies will have IPO. Not many. So your next best option is to get bought out.
How fucked up is that. Think about it. You are starting a startup and you know that your end goal is to sell it off. Fuck that shit. It's not for me.
Yeah that. We just do what everyone else does in our sector. And do a 20% less shit job for 20% less money. And that not a hard bar to meet when everyone else’s products are dire and incredibly overpriced.
This reads as if The Dude Lebowski was a software engineer. And that's immensely refreshing, almost as entertaining as Mataroa's blog posts (https://news.ycombinator.com/item?id=40725329).
In line with other commenters, I think the biggest value of the post resides in remembering folks to think critically and not going full cargo cult.
Personally connecting to your early customers is one thing a startup can do that none of its established competitors can afford to. It is only possible when you don't have many users, but people love that shit so make the best of it and use it to kickstart your user base.
Founder Mode the essay is kind of about the problems companies like AirBnb have scaling beyond fifty or so people and seems fine for that but not really relevant for a one or two guy business like this one.
For bootstrappers, the philosophy here is sound. Don't make a fancy restaurant, just build a better burger joint. There are endless burger places. Why? Because people love burgers. Innovation is great once you have money to burn. Until then, be the corner roast beef place that everybody loves and is an institution. The business model is sound, no great innovation is necessary, just hard work, persistence, cleverness yes but not genius. Startup this way is still challenging but not impossible, and initially no major pivots are needed. Customer acquisition is still the most difficult part, and that takes time no matter how well you are funded.
To add to this analogy: you also spend that time learning how to run a burger joint. That’s not wasted time. Walk then run and all that.
If you can’t make a burger joint work, you can’t make a fancy restaurant work. Don’t fool yourself by thinking the problem was the menu and atmosphere.
I experienced a startup where a bunch of mechatronics grads built a product line of simple robots for research use. Simple hamburgers of robotics. Only after years of that did they dive into far more complicated markets. From my rank and file vantage, this felt simple and genius.
Great point. Spend time learning things that will put some fucking money in your pocket. Once you have financial independence then you can think about changing the fucking world.
If you are not going to take VC money, then I think this attitude should absolutely be the default approach unless you've got a proven reason not to. There is a large world to be tapped outside of VC funded category leaders where there is enormous, life changing amounts of money to be made by intelligent, pragmatic founders just trying to build real businesses.
And the reality of these businesses is that you don't need to be the best out of everyone -- you just need to be the right kind of good enough: better than the alternatives.
Paul Graham et al. are spewing out these godawful, borderline fucking idiotic ideas and he giggles as all the emptyheaded fucking idiots copy it, try to interpret it and gospel it like some fucking world changing mantra. Wake the fuck up naive plus stupid mudabitches, those who have the brains often feed shit to you, so you won't succeed.
Really, people are like pigeons. Walking around and picking up all kinds of debris, thinking that it will change their business or it has some groundbreaking idea enclosed within. Why? Because people are STUPID, utterly stupid, brainless monkeys.
He said that the sky is not blue, but green. He is an established person with high net wealth, he must be right. So let's say the sky is green. Fake it till you make it, suuuuuure.
Read books so you could hone your bullshit filter.
This seems to fit quite well with Paul Graham's main 'Make something people want' mantra. Here the guy is making a version of Calendly at 1/10th the price which he says people in India want as they can't afford the normal one.
Not really golden. Sounds like an annoyed teenager; it's sad because the author is smarter than that. Basically his message sounds like: "I build what I want and I don't care." Well, yes, it works, as long as you enjoy the ride and don't plan to make money off it. (You of course can make money off the result, with some luck, if you build a useful thing.)
Most of things in the initial hate list are not useless. They just are not worth obsessing over. You don't need tons of SEO, market research, or analytics. A small but nonzero amount is still useful. That guy, for instance, used the overdose of profanities as a marketing tool to successfully get his product and his personality on the HN front page.
Mocking onboarding though is a more serious mistake. Most of your users won't "figure it out" unless you care about it well beforehand.
"Have you done market research to figure out your pricing?" is a very, very reasonable question. But likely the research for your (tiny) upcoming product should take under one hour. Looking at your competition's offers and at people's reactions along the way could give you an idea or two how to (slightly) improve your own product.
And "this whole notion that you have to build something innovative and magical" mixes up two unrelated things. Actually "innovative" is rare. But absolutely go for "magical" if you can! I see "magical" as "friction-free". Say, Docker was not very innovative but "docker run" was magical. Dropbox was famously lambasted on HN for not being innovative; still it was magical enough to be a big success. Google Wave was genuinely innovative, but it sorely lacked magic,
"You’re a startup. You’re a founder. Fucking act like it." Nope, nope. A startup is a "go big or go home" kind of deal. A founder's job is to convince VCs that the thing may go big, and do an honest effort to make it happen. But with this attitude, you're not a startup. You just have got a side project, or two. It's a completely fine thing to do. "My cushion is my consulting gig. Even if all my products tank, I’ll be fine." Good for you, sir. But this is a Wendy's.
Agree with you until the last paragraph. Startups don't have to go for a VC and founders aren't VC pets unless they choose it. "Lifestyle startups" can absolutely be startups.
I see. But I'm used to the notion of a "startup" being a vehicle to take over the world by explosive growth. A coffee shop is a fine lifestyle business, but not a startup.
Theoretically explosive growth can be self-sustained, but usually it's impossible to grow fast enough (even when the market is ready for taking) without taking some external funding, as an investment or at least as a loan.
Yeah, the part where he’s talking about „his startup“ not being all in, because he wants to do consulting as a fallback. Turns out that’s a little dishonest since he has a whole agency where benched employees work on „his startups“.
In the comments he goes on to say he’s based in India and people there can’t use intercom for some reason, so that’s why „he’s building“ some knockoffs.
Way different reality from what the first half of the original post makes it seem.
I guess this is some kind of meta commentary about not trusting startup influencers. While the post has some good parts, there’s also some godawful advice sprinkled in there.
This would be a a great article if instead of "fuck off" it used the phrase "focus", all the points are valid, and the anger against low mental effort conventional herd mentality is also justifiable. Maybe to a a certaian extent, the strong wordage exposes a contradiction: why did you write this, if what you're thinking is only "F* off"...
One thing I do enjoy is low cost clones of mainstream software. So more power to this guy. A reason I use Zoho is that it’s a complete suite I can use at low cost to run a company. There’s lots of non venture scale businesses where you don’t raise and costs matter. And software like this helps. If he can offer it at low cost that’s great!
This post reminds me of the John Goodman "The Position of F*ck You" scene in the 2014 movie "The Gambler", not only the tone but also the the attitude of self-sufficiency.
My previous boss told me they really appreciated my services (as a consultant) because I was not afraid to say no and push back requests that were not reasonable, or that would require a lot of effort for little benefit.
Many employees and especially consultants are OK to waste time and effort as long as they get paid. This is one place where being a lazy bastard that doesn't want to do work unless it is really necessary becomes a valued feature. Work smart not hard.
You are not the smartest person in the world. You are lucky if you get one thing better than everyone else, but you never know everything better than everyone else. So sorry, but fuck hubris and I'm going to follow the best practices whenever I don't know a specific reason why I can do better.
The whole thing was a good read, but you have a point. I think we should say "fuck off" to the most of the things the author lists, but if we do, oh so many people will lose their jobs.
Not that I care much, modern marketing, SEO, social media, and all that non-sense, employees so many people who could be better utilized in other more honest lines of business.
I am not even remotely an entrepreneur, but if I were then this is totally the sort I would want to be!
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I agree. The path is not easy but I'm not worried. As I said in other comments all Neeto products are "by products" of my consulting company. Even if I have zero customers today we are profitable as a whole company.
To prove my sincerity I have not yet built a way to charge money. Sign up for NeetoCal and there is no way for you to pay me money today.
Unlike Silicon valley fucking notion that you need to go "all in". I'm not all in. All in means I will cross the river or I'll drown. Fuck that shit. That's too risky. If Neeto doesn't work out nothing will change for me. That's why I can afford to compete on fucking price.
If you look closer, you can see what "Founder mode" is really about, and it's right there plain as daylight in the original post:
> Airbnb's free cash flow margin is now among the best in Silicon Valley.
> free cash flow margin
In the end, Paul Graham only cares about how you run your company insofar as it's VC funded, and aimed towards making him and his tech-bro buddies as much money as possible (any other externalities be damned).
I see a lot of aspiring entrepreneurs wanting to build something, and get obsessed about finding a new idea that's never done before, and failing at it.
As if there was only one of everything in the world. There cannot be another restaurant in this city because there's already one. No one can make money selling phones, shoes, browsers, utility software, because they already exist. Nonsense. Either you have a new idea and invent a monopoly, or you have an old idea but you make it better. And you probably don't want to build a monopoly just yet, that's a whole other game.
The bonus of being a startup is that you can afford to try out new approaches to old problems. You don't need a crazy new idea, just to make a marginally better product than the competition. Effort > originality.