Would the author prefer they stop doing stuff? If that was the case, I’m guessing the complaint would be the lack of new releases.
While a user might not think they need 4 mics, I’m guessing they would appreciate clear audio. One of the most common things I see on YouTube when it comes to people using iPhones is an external mic, audio is the weak spot when looking for a professional sounding video. The example of cutting out wind noise was pretty good, nobody wants wind noise in a video. If the new mic array can save some people from feeling like they need to go buy an external mic, that seems like a good thing.
That might not be enough to justify a new phone on its own, but with people upgrading every 3-5 years, the cumulative updates which stack during that time should make for a pretty decent upgrade. Each year people think the delta is small, so they forget that the delta across multiple phones can become larger.
The iPhone, and smartphones in general, are a mature product. When they came out, each years saw massive improvements. With the intense competition, they reached maturity relatively quickly, and now it’s a lot of fine tuning. Solving the little small problems can often be much more difficult than solving the big obvious problems.
I will agree with the author that Apple should probably not spend as much time on specs and avoid the jargon. Focus on what that tech enables for the user. That said, I could easily say “Yet another article on the iPhone upgrade not being enough, dear god.” It’s a pretty tired and old take at this point.
While a user might not think they need 4 mics, I’m guessing they would appreciate clear audio. One of the most common things I see on YouTube when it comes to people using iPhones is an external mic, audio is the weak spot when looking for a professional sounding video. The example of cutting out wind noise was pretty good, nobody wants wind noise in a video. If the new mic array can save some people from feeling like they need to go buy an external mic, that seems like a good thing.
That might not be enough to justify a new phone on its own, but with people upgrading every 3-5 years, the cumulative updates which stack during that time should make for a pretty decent upgrade. Each year people think the delta is small, so they forget that the delta across multiple phones can become larger.
The iPhone, and smartphones in general, are a mature product. When they came out, each years saw massive improvements. With the intense competition, they reached maturity relatively quickly, and now it’s a lot of fine tuning. Solving the little small problems can often be much more difficult than solving the big obvious problems.
I will agree with the author that Apple should probably not spend as much time on specs and avoid the jargon. Focus on what that tech enables for the user. That said, I could easily say “Yet another article on the iPhone upgrade not being enough, dear god.” It’s a pretty tired and old take at this point.