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Yeah, but only until the GooBooks realize that they are just paying a huge premium for acquiring talent (and a worthless product).

That assumes that the product is worthless and that they have alternative ways of acquiring equally valuable talent. The author of this article asserts that neither of those is true. The opportunity cost of developing the product in house is often comparable to or greater than the cost of the acquisition, and the talent acquired is not only really skilled but also already familiar with GooBook's way of doing things since they worked there to begin with.

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