Bringing an LLM into the picture is just silly. There's zero need.
The author (and much of HN?) seems to be unaware that it's not just thousands of websites using JSON-LD, it's millions.
For example: install WordPress, install an SEO plugin like Yoast, and boom you're done. Basic JSON-LD will be generated expressing semantic information about all your blog posts, videos etc. It only takes a few lines of code to extend what shows up by default, and other CMSes support this took.
SEOs know all about this topic because Google looks for JSON-LD in your document and it makes a significant difference to how your site is presented in search results as well as all those other fancy UI modules that show up on Google.
Anyone who wants to understand how this is working massively, at scale, across millions of websites today, implemented consciously by thousands of businesses, should start here:
Is this the "Semantic Web" that was dreamed of in yesteryear? Well it hasn't gone as far and as fast as the academics hoped, but does anything?
The rudimentary semantic expression is already out there on the Web, deployed at scale today. Someone creative with market pull could easily expand on this e.g. maybe someday a competitor to Google or another Big Tech expands the set of semantic information a bit if it's relevant to their business scenarios.
It's all happening, it's just happening in the way that commercial markets make things happen.
I guess where do you go from basic info that can be machine generated, to rich information that's worth consuming for things other than link previews and specific Google Search integrations?
It depends, are we pontificating as technologists, or addressing real market needs? Given that the framework is already there and widely adopted, I think the moment there is a viable commercial scenario where a company sees a profit opportunity, additional JSON-LD schemas will take off. I don't think Great Thinker technologists are likely to alter the behavior of the market at scale by themselves
The author (and much of HN?) seems to be unaware that it's not just thousands of websites using JSON-LD, it's millions.
For example: install WordPress, install an SEO plugin like Yoast, and boom you're done. Basic JSON-LD will be generated expressing semantic information about all your blog posts, videos etc. It only takes a few lines of code to extend what shows up by default, and other CMSes support this took.
SEOs know all about this topic because Google looks for JSON-LD in your document and it makes a significant difference to how your site is presented in search results as well as all those other fancy UI modules that show up on Google.
Anyone who wants to understand how this is working massively, at scale, across millions of websites today, implemented consciously by thousands of businesses, should start here:
https://developers.google.com/search/docs/appearance/structu...
https://search.google.com/test/rich-results
Is this the "Semantic Web" that was dreamed of in yesteryear? Well it hasn't gone as far and as fast as the academics hoped, but does anything?
The rudimentary semantic expression is already out there on the Web, deployed at scale today. Someone creative with market pull could easily expand on this e.g. maybe someday a competitor to Google or another Big Tech expands the set of semantic information a bit if it's relevant to their business scenarios.
It's all happening, it's just happening in the way that commercial markets make things happen.