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if you search around the internet you'll find dozens of products that aren't complicated, but make stacks of Benjamin Franklins for the developers of those products

I think this is particularly true if you can target a point of friction in the sales process, e.g. real-estate. I have had agents tell me that if they think something will make them one extra sale a year they won't even hesitate to spend a couple of hundred dollars on it.

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