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One of my heuristics here is to look for misuse of technology. Look for people persisting in their use of a tool unsuited for a particular task. It means they really really want something new, and might even pay for it.

An example: some of the biggest projects on Kickstarter (in terms of dollars) are about totally unanticipated uses of the site, like consumer electronics and game development. Surely this means something.

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