The basic answer is "nothing". Things happened to the rest of the internet.
The author's SEO diagnosis is correct: the bulk of HN traffic is blogs, but they are almost never on the first page of Google results for the relevant terms. Still, they're there. They're also propping up LLM training datasets - high-quality content regurgitated without attribution whenever you ask ChatGPT a niche question.
But then, this is more or less a product of our behaviors and preferences. We bemoan the loss of blogs, but what have we done to support or promote old-school content creators? And how often do we reward memes and clickbait?
Can't speak to the data sci Medium content, but Medium's low barrier to entry is its downfall for programming content; I will ignore any Medium link I see because the articles are somehow nearly always crap. I suspect most programming articles on Medium are just devs employing that advice re. getting hired, i.e. "get your name out there! Start a blog!"
Towards Data Science. They reached out to me with some kind of profit-sharing offer after I wrote something on Medium a while back. But I have way too much interactive content on my personal site that wouldn't translate to Medium, and I don't do it for money anyways.
It's actually a decent platform. Some people write weird stuff on it but at least they're trying an alternative to ads. In my opinion, that puts them above every ad-powered website out there.
Logging in is actually really easy. It's by email and doesn't use a password. Also, Medium uses subscriptions rather than ads to fund itself. I would rather have a popup or two than a shitty ad-infested website.
Time happened. Before, when the internet wasn't so established, it'd be easier to gain traction.
Blogs cost a large deal of time and effort. The reward used to be a decent amount of traction. These views, engagement created motivation and also would inspire others to hop on.
Since things were new, attention was more distributed, even if some blogs recieved a lot of views. It wasn't so overwhelming like today, where the top recieved virtually everything.
Because of this attention economy, now there's so many other things to do. Both for the blog writer and potential readers. With the little time people have, they'd rather be reading pgs blog like some random smuck like myself.
This isn't only for blogs, it's also true of movies, people would rather watch the big ones than small or mid movies.
To write a blog, to spend so much time and effort. To pour one's soul out and have ZERO reads is brutal. Yet, a tiktok of someone farting will gain infinitely more attention than the blog article. Its not very motivatial to continue in this climate.
> people would rather watch the big ones than small or mid movies
More people will be moderately engaged in mass market content. But small creators can get more specific and get much deeper engagement because they’re not watering things down for the lowest common denominator.
Blogs are still here, we just can't hear them over the megaphone on social media. Social media saturates the collective internet's attention so fully, that blogs never really have a chance to peculate up to most. Just look around HN, and you'll see plenty of blogs. If you want to search for blogs written by normal people, head over to kagi and search the "small internet".
Or try marginalia.nu! It's a search engine designed to prioritize those sorts of small websites and show you stuff that might get buried by engines like Google, though it does include some larger, typically nonprofit, ones (e.g. Wikipedia). I especially like browsing the random button to get a taste of the websites it has, including random people's websites.
As a search engine, it's not the best. A search for "dogs" has Stack Exchange forums, Wikiquote, Wikisource, someone's GeoCities website on dog trivia, and RationalWiki as the top five results. But I don't think I'd ever have known about small websites like caps.wiki (top five for "technology"), or a website called "blogs of war" (the top link for both Moldova and AI), and so on.
But there really was a time when famous researchers had blogs and updated them regularly with lengthy posts. Yes, there are a few people like Terence Tao who still keep it up, but the movement away from blogs a decade or so ago in favor of Twitter and the like is real, unfortunately.
1. SEO. If you start a personal blog, you will have a hard time being discoverable because any topic you write about will likely have at least 50 if not more SEO garbage sites competing for the same topic and Google is too stupid to list quality content over SEO.
2. Platforms. Because of SEO, Google, and the corporate takeover of the internet, the quality of available blogging platforms for most people have declined. Blogger died, Wordpress's new interface is horrible (although the self-hosted one is good for blogging).
3. Social media. Social media exists because technology has isolated us and it provides a superficial substitute to socialization that blogs did not provide. The lack of genuine human connections amongst most people has been exacerbated due to technology and the internet and social media, as horrible as it is, has become the only possible replacement
4. The internet no longer exists to share ideas. Although it can and is used for that purpose, the pathological nature of human interaction and loneliness as discussed in #3 means that most content creation these days is actually about creating platforms for people to talk about themselves. In other words, people on the internet only want to talk about themselves, rather than share ideas which is more in line with blogs.
This is purely anecdote, but outside blogs read because they are posted here, reddit, or on twitter my blog reading dropped through the floor after Reader died. I tried one of the alternatives that allowed importing reader feeds (Feedly maybe?) but for some reason it did not stick for me and I fell away from the habit.
I wonder if this helped prop up mailing lists as an alternative which in some ways is better than blogs (gives you information on how to contact your regular readers) but also if it is literally ONLY email kills discoverability of old content.
* Intuitively, I would argue that RSS and reader were a tiny minority for blog traffic gen. Because both were used mostly by -nerds like me- tech-inclined minority. Blogs in their heyday were way bigger than just the tech bubble.
* I would probably bet on search referrals declining. Which, over decades of professional SEO chipping away at the top keywords and the long tail, having amassed the knowledge and direct monetary motivation to displace non-SEO-professional bloggers (or most everyone else, really). So the article kind of checks out for me.
* Twitter (to me at least) always looked like a dump and a direct opposite of a thoughtful blog post, I wouldn't be surprised if it's abhorred both by bloggers and their readers. But what do i know.
* A bunch of people who really enjoy creating content probably also moved on to Youtube where it's probably easier to make money/promote your content than the present-day blogs.
Google's interests are pretty evident and self-serving: RSS short-circuits both the browser (you can use an RSS reader) and Google's search engine. Both directly reduce advertising exposure.
Firefox killed default RSS features in 2018 "because they're hardly used and would take too much effort to modernise":
I recently added microblogging to my blogging routine. I just added it to my own page. I use an alias of “status [message]” and it throws it on the top of my status page (an md file) and replaces my previous status on my home page. It’s so simple it’s stupid. I don’t get bells and whistles but it frees me from the platform wars.
I run a website for a living. I also have a personal blog since about 15 years.
Google is (IMHO rightfully) giving the former a good position because it's a useful resource. However I don't think that the latter ranks at all for how-to-fix-specific-issue queries. At least, I never find other people's blogs when I look up my issues.
Google straight up stopped indexing and surfacing small personal websites. Marginalia searches highlight just how much is missing. An entire segment of the online world is as good as cut off. The most notable absentees are all the forums and the answers they contain. It's just reddit now.
>> High-quality blogs exit, but they are impossible to find in the sea of “personal” blogs trying to sell you something.
I guess the only way to know about a quality blog now is being an old timer who knows the blog address from memory and grew along the blog writer. Plus fingers crossed that the blog writer didn't abandon it or realized raw, unfiltered content doesn't put a bread on the table but "10 Ways to Boost Your Productivity" does.
An example of old timer, in Romanian. Content is so good that corporate VPN refuses to allow access due to "sensitive or offensive content". Yeah, not your usual "How to Retire Early in Six Steps": https://www.piticigratis.com/
One of the latest posts is about the "pride" march in Bucharest which somehow became a pro-Palestine exhibition. Not only supporting terrorism but completely irrationally, supporting a bunch of people who would behead and defenestrate the very "proud" people so heartwarmingly supporting them.
Of the consistent crowd that frequents Hacker News, I'm sure at least a few know about such blogs. I wouldn't mind finding about them even in national languages other than English. For German, French and Italian I can mostly read them directly, for the others' there's Google Translate.
As has been pointed out elsewhere, there are certainly authentic blogs out there, and lots of them. However, when the author says
> Remember when blogs were raw, unfiltered windows into someone’s mind?
what actually comes to mind are the blogs that were, in essence, public diaries written by entirely ordinary people. These weren't topic-focused tech blogs about running a startup or hacking with Python, but were, well, diaries; and some of them were fascinating insights into how people lived their lives, warts and all. Blogger hosted a lot of these blogs at one time (and likely still does, since somehow this is a project Google has yet to ship to its graveyard), and the header of the base template most people used had a button you could click on to send you on to another random blog.
Unlike the topical blogs, these diary blogs essentially no longer exist. I suspect that one major reason for their demise -- other than the fact that the world has moved on, as it does -- is the transition of the bulk of people's computing from desktops/laptops to phones. It's just too difficult to put out long-form text of any sort on a mobile device.
My long form blog posts about the obscure topics such as old test equipment, obsolete FPGA boards, or my kitchen hood controller board repair will take a couple of weeks before they show up in Google search results but eventually they always do, no SEO required. That’s good enough for me.
They don’t have to be. I’ve started compiling blogs I like into a huge RSS feed. It’s like a Twitter feed but theres no algorithm trying to bait me into engagement. If I’m no longer interested, I just unsubscribe.
Most high-quality blogs (in my observation) are/were written by people who grew up when reading an actual newspaper (or two) was an everyday part of life. You didn't have to be a professional journalist to understand how to write a good "article," since you've read thousands of them, and it was natural that is what you'd emulate in your own writing. That's simply not the default model in younger people's heads anymore.
I write a blog that I think is okay, and definitely grew up reading long-form content, but not really reading newspaper. Most of the readers I have met are 5+ years older than me, though.
Another possibility to find, instead of Google, see if any blog that is not using HTML/CSS/JS at all, and perhaps also does not use email at all. (Some examples might be plain text (with any protocol), and use of protocols other than HTTP(S), such as Gopher etc. Although such things are less common than HTML and HTTP(S) and Google, the quality may be higher because they are not trying to sell you stuff and are not trying to SEO etc.)
It's not SEO (at least, not primarily). Blogs moved to centralized sites (Facebook, etc) for the advantages of centralization like ease of discussion and discoverability.
Blogs "died" because decentralization is inefficient, even though decentralization has some nice properties. (And blogs aren't dead, they still exist. Just with very little traffic and engagement, relatively speaking)
I blogged political stuff in the Tea Party days. Had a blast. After a couple years, I realized it was pissing in the wind, and just do snark on Xitter now.
the one-to-many model of blog broadcasting
information has been outcompeted by
communities like facebook groups or subreddits,
where interaction is many-to-many,
typically much faster response and
more incentive to comment(likes, karma, scores).
Musicians and audio freaks have a similar ritual lament on how music
went to shit; electric killed the blues, digital murdered analogue,
nobody knows how to mix/master any more... Amidst such an old-man's
cloud-jeering session someone said to me "You know they make more
vinyl than ever, and it's better than it's ever been". So I checked,
and they were right. I bet there's more great blogs than there's ever
been. Discovering them? Sure.
So many of those statements aren't really true. In no way is anyone "making more vinyl than ever". That's just absurd. Vinyl is currently seeing a resurgence as a collector item but is very very far from its peak unit sales in the 70s[0].
There's no really more blogs than ever either. There's a lot of content masquerading under the blog label trying to appear like organic grass roots content but it's really just content marketing astroturf. The web is lousy with SEO spam "blogs" with thousands of words whose only real purpose is to get you to see ads run on the site. There's a whole industries of assholes that write completely disingenuous content, as in completely fictional reviews/reports, using SEO spam to get eyes on advertisements or clicks on affiliate links.
Google does nothing about obvious SEO spam because they make money off of it. Since "everyone" uses Google all they see for any search is SEO spam content which has a decent chance of being entirely fictional. Just because a spammer uses WordPress doesn't mean their ad copy is a blog.
Could be. That conversation was a decade ago when people trusted
information online. As you say the most popular means of getting
information are defective.
On the problem of critical information existing inside the dishonest
systems and companies who have an interest in distortion I previously
wrote:
"With opportunities to fix our digital world from /within/ the system
vanishing, book publishing remains a bastion of open intelligence.
What you hold in your hands (or have as a non-DRM file) may soon be
one of the few remaining means to circulate critical opinions that
would quickly be censored online."
That's why I still write books intended to be printed and read as
real-world paper objects. I don't think it's paranoid or over-stating
things to say there's more to the "disappearance" of blogs than SEO
and the old being buried by the new. There are understandable reasons
why Google, Facebook and other surveillance rackets - giant social
engineering scams at enormous scale - want to suppress authentic
speech. Burying it in a tide of noise may be tactical, not some
unfortunate side effect.
The author's SEO diagnosis is correct: the bulk of HN traffic is blogs, but they are almost never on the first page of Google results for the relevant terms. Still, they're there. They're also propping up LLM training datasets - high-quality content regurgitated without attribution whenever you ask ChatGPT a niche question.
But then, this is more or less a product of our behaviors and preferences. We bemoan the loss of blogs, but what have we done to support or promote old-school content creators? And how often do we reward memes and clickbait?