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I hadn't seen that initially, but I agree that makes it seem a bit suspicious. A testimonial to the benefits of outsourcing by someone running an site advertising "frictionless outsourcing" is not exactly a disinterested analysis; sort of like a whitepaper on outsourcing from Accenture. Doesn't mean it's wrong, but does, I agree, mean that he probably intended the writeup to be positive, even before starting.

What do you think of the founder of Visual Website Optimizer when he writes awesome articles about A/B testing or from the founder of GitHub when he writes about how software development is done at GitHub.

The books "Getting Real" from 37Signals and "Crush It" from Gary speaks about the benefits of educating your customers. I believe it is a great way to market without feeling like a spammer.

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