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I saw Zed Shaw in QCon 2007 before I had learned that he was an internet rockstar. Frankly speaking, he seemed like one of the least douchebaggy speakers of the whole conference.

Sadly, he wasn't invited (or didn't wanna come) to QCon 2008. Our loss.

internet ... rockstar .... bwahahahahahahhaah ....

It's a metaphor. It means that in the Internet world, a lot of attention is paid to him not just because of product but because of personality. Don't mock metaphors when they're used correctly, like in this case ("I saw him speak before I knew he had a reputation"). Mock them when they're ridiculous ("I want to make my website more 2.0").

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