1. "Show, don't tell." If you have to explain in detail your value prop and rationally convince a potential user that they will be better off using your product, then you might be wrong about how good the product is. If you're truly solving a problem for them, you should be able to show them quickly how you automate a process or generate a helpful result.
2. Ask for feedback, and specifically, try to see if the problem you are solving is truly relevant to them. Most users have dozens of "problems" they have every day, and they choose NOT to solve most of those problems because they have better things to do. Are you sure you're not solving a problem so low on their list of priorities that they simply don't care?
3. Go to where your users are -- conferences, events, web forums, whatever. If you validated #1 and #2, then showing them or presenting to them will get them excited and will get you users.
I find reaching out to people to get feedback via LinkedIn (I do enterprise sales) is a great way to validate a problem, and only then worry about scaling or getting them to try.
Books that might be helpful: [1] "The Mom Test", for interviewing users, and [2] "Competing Against Luck", which introduces 'jobs to be done' and talks about how your biggest competition isn't another product, but users deciding to do NOTHING.
2. Ask for feedback, and specifically, try to see if the problem you are solving is truly relevant to them. Most users have dozens of "problems" they have every day, and they choose NOT to solve most of those problems because they have better things to do. Are you sure you're not solving a problem so low on their list of priorities that they simply don't care?
3. Go to where your users are -- conferences, events, web forums, whatever. If you validated #1 and #2, then showing them or presenting to them will get them excited and will get you users.
I find reaching out to people to get feedback via LinkedIn (I do enterprise sales) is a great way to validate a problem, and only then worry about scaling or getting them to try.
Books that might be helpful: [1] "The Mom Test", for interviewing users, and [2] "Competing Against Luck", which introduces 'jobs to be done' and talks about how your biggest competition isn't another product, but users deciding to do NOTHING.