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it's very difficult to monetize eyeballs without intent. If you're going to do that, you'd better do what fb did, and generate a fuckton [1] of pageviews.

[1] Definition: lots and lots -- 1T / month in summer 2011 [2]

[2] http://mashable.com/2011/08/24/facebook-1-trillion-pageviews...

Depends. It's easy to make a comfortable amount of money even without intent, but the problem comes when you have massive outgoings (office, staff, etc), and tons of investment, where making a good amount of revenue isn't good enough.

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