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Or go beyond monetizing eyeballs. Turn it into a live chat service, so visitors to your website can instantly communicate with you. Or do what Chatterous did and let people create custom IM group chats. Maybe they did these things and I didn't notice, but anything seems better than 'Let's put a toolbar at the bottom of other peoples' sites!'

Yeah, they had that back in 2007. Meebo bar appeared in Dec 2009.

see: http://en.wikipedia.org/wiki/Meebo#Timeline

They went after the low hanging fruit, I imagine.

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