I am currently building my third product. The idea "seed" for the third product came about when I was at a SaaS conference and met a developer influencer-person. He also runs a Ruby on Rails recruitment agency and was asking me if my current product could solve a problem he has been having.
I kinda filed that conversation in the back of my mind. A month later I met a father of one of my children's friends. He happened to run a recruitment agency and that idea popped up in my head so I asked him what he thought of that issue. He told me he has had the issue and knew of a handful of other agencies having the issue.
I asked if he would pay for the solution and threw out "$200/month" as an idea and he said it was a nobrainer.
Enter, my new product.
TLDR? Talk to people and learn what issues they have and find one they are willing to pay to make go away.
I kinda filed that conversation in the back of my mind. A month later I met a father of one of my children's friends. He happened to run a recruitment agency and that idea popped up in my head so I asked him what he thought of that issue. He told me he has had the issue and knew of a handful of other agencies having the issue.
I asked if he would pay for the solution and threw out "$200/month" as an idea and he said it was a nobrainer.
Enter, my new product.
TLDR? Talk to people and learn what issues they have and find one they are willing to pay to make go away.
My tip? Focus on B2B. Follow the money.