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Same way every product from GWO and T&T on down: show a pretty graph that ignores the underlying assumption that it's even possible to use statistics to conjure certainty from uncertainty, and trust that users will never know or care about the difference.

/former AB test software dev who fought my users to try to stop them from misinterpretation results, and failed.




If it gives you comfort, if there is a significant underlying difference and the calculations are done right, with high probability they will get the right answer even though they are misunderstanding the statistics.

Acceptance of this fact has avoided a lot of potential ulcers for me.




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