So the scraping was an issue too, yes. Thats probably always a legal grey area. But in this case, it was also just the basic reuse of those facts through any means, scraping or otherwise.
So much so that we couldn't even link to google movies if the URL had a zip code passed as a query. Thatd be illegal since google alone licensed the data, not us. It seems crazy but we didn't have the means to fight it. (Though I'm assuming a programmatic link like this in a commercial app is different than someone linking on their blog.)
The closest analogy I could think of is live sports broadcasts where technically even description or dissemination without consent is illegal. That's why live blogging for example isn't possible in many situations.