Stuff like this made me realize how I have no idea how big enthusiast markets are. If you asked me how many weirdo disk connectors for vintage macs and Apple II's could be sold today I would have guessed maybe one or two hundred at most, sold over many years.
It looks like they've sold tens of thousands of these.
If we guess 50,000 at $129, with say a 30% profit margin, which might be low for hobbyist markets, its $2m net. These "little" enthusiast markets are much larger and lucrative than I thought.