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I see a lot of information about how to distribute content and revenues, but I don't see how you ensure that enough revenue comes in.

Wordpress' Tumblr problem is that costs exceed revenue, not distribution.

Note that "decentralized" doesn't reduce total costs - it just spreads them out. Server costs do not go down with the number of owners.




Tumblr: bought for $1.1B in 2013, sold for $3M in 2019. Now losing $30M a year.




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