On: Apple’s “Let Loose” iPad event was shot on iPhone ...

[39896880]

An average iPhone user isn’t going to shoot a commercial so it doesn’t seem like a particularly interesting question.

[taeric → 39896880]

By that metric, doesn't seem like a particularly interesting claim for the advert?

Don't be rude to the audience that is coming to the article, either. It is specifically engaging with people that will have these interests.

[kibibu → 39896880]

If an ad says "shot on iPhone" I would expect to get the same results if I bought it.