We (the designer and I) ultimately rejected it, because it just did not stand out at 57x57.
As good as some of those icons look, you have to discipline yourself to view and evaluate them at 57x57, cos thats how the user is going to see them. Also bear in mind that the user will see them among a multitude of icons, so they have to stand out for more than just being pretty..
I am tempted to conclude that these pretty icons just don't matter as much as we think they do, and the most effective ones may well be those with a solid bloc of color (like the path icon), cos they are easier to make out on a crowded screen .
1. I suspect's impossible to trade mark or or register the design - so let's assume you raise your brand profile and get a reputation for good quality food at reasonable price - your competitor simply (almost) clones your line of packaging and piggy-backs off all your hard work - since they're a big conglomerate they'll under-cut you by a couple of pence too.
2. In certain countries such packaging tends to be associated with low-cost 'basics' brands - so if you're offering a premium product, you're likely to struggle.
Doesn't always translate to real life where context is king.
Right before I submitted the app (a second time) for review, I decided to ask the user if they wanted to upgrade to the full version every time they saved a bill...I forgot to also remove the buy button on the main menu, when a purchase was made in that particular instance. The user still got the full version, but as you can imagine, the presence of the buy button made it look as if the features were still unlocked.
I'm of course working on an update to fix those..and add a few new features.
MAKE SURE APP RINGS HOME EVERY TIME IT OPENS TO SEE IF THERE IS
ANY URGENT MESSAGES I'D LIKE TO TELL ALL MY USERS.
If you had such channel, you could've told them (after an apology for the inconvenience it's caused) how to remove bills, and that you're working on the next version, and the buy button was a bug, and avoid 1-2 star reviews, and sell much much more (no one buys/download a 1.5 star app).
Just to be clear, did you want this app to appear in the AppStore?
A real world example of how this can ruin your rating:
I use a text editor on OS X called 'Mellel', which is available both in Mac App Store and as a direct purchase. It's excellent and supports RTL languages (Persian, in my case) better than any other text editor. There was a bug on OS X 10.7.4 that caused the cursor to disappear. It was a simple bug and the developers issued a notification to all non-App Store customers (they obviously have their emails) on how to remedy this issue, but it took them like 10 days to update the app on MAS, causing a few negative reviews.
Although, testing with some apps right now it appears both ways works, but I have noticed that apps also generally include an edit button that then lets me select multiple items and do a particular action on them.
Ony my HTC One X, PlayBook and Mac, the builtin icons are gorgeous and have interesting silhouettes. But if I look at any of the three attached App Stores, 3rd party vendors are desparate to fill the whole area with details.
The medicine category in the Mac App Store is a pretty good example of it. Most icon are either a solid block that will ruin your Dock's aesthetics, or a circle. I wish Apple would reject them all, but I can imagine the media response to that.
That and standardizing the white space between apps. It looks cleaner to me than looking at a bunch of different sized silhouettes. Yes, it might be less efficient, but I'd prefer the overall aesthetic over the half second I potentially lost.
With simple icons, like the Phone app, the background is not overly distracting. Unfortunately many apps believe they need to fill the entire icon with detail. The YouTube and Notes apps have pictures instead of simple shapes. There is nothing to subconciously recognize so instead I must interpret the picture and conciously map that to the name and purpose of the app.
Apple could have used spacial awareness to help us recognize apps. Unfortunately iOS messes this up too, the home button can take me to any of my app screens. So I need to get my bearings before hunting for my app.
We are left with just color and patterns to differentiate icons. This makes the task of recognizing apps much more difficult purely so the phones look nice in store.
I cannot stress the importance of this. I have payed money for apps over their free counterparts because the icon looks better. It's a bite sized preview of the experience I can expect to have with your whole app, and more often than not, the quality of the icon is directly correlated to the quality of the UI and UX as a whole.
The post may has well been titled 'Cool picograms in a 1024 pixel rounded square'.
I think this is a gross underestimation of how much these designs would cost. Does anyone have any real data on the cost of iOS icon design?
People do make decisions based on icons, so a better icon can be good investment if you are trying to attract downloads.
I use this PSD to create icons, it comes with a PS Action that resizes and exports the icons based on the biggest design so you don't have to make each one. It also puts it in situ!
Download it here http://www.pixelresort.com/blog/new-app-icon-template/