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Final Cut Pro transforms video creation with Live Multicam, new AI features (apple.com)
63 points by nateb2022 10 months ago | hide | past | favorite | 27 comments



I think this is a cool feature, but I don't really see the kinds of people who need to do multicam setups grabbing a load of iPhones and tripods and doing things that way. Does it also support some other way of capturing with pro cameras (SDI or HDMI live capture for instance)?


Any iPad with a USB-C port supports video capture via UVC. This allows you use devices like the El Gato Cam Link for as a video source.

Also, I cofounded a startup eons ago that makes an iOS specifically to do multi-camera video production and is still trucking along. There is definitely a market for using iPhones and iPads to produce video.


> Any iPad with a USB-C port supports video capture via UVC. This allows you use devices like the El Gato Cam Link for as a video source.

While that's true, that's neither what the PR describes in text nor depicts in video.


Would you expect the PR to cater to, and speak extensively about third party hardware?


Not just third-party, but pre-existing solutions. The PR is announcing what's new, it's that simple.


I do not think it's so much for those who already are doing or have a "need" to do multicam, but it sure will enable a lot more creators to experiment and explore multicam creations.


Honestly, the iPhone is pretty good at video now, I wish they still made an iPod Touch-class device, just with upgraded cameras. No need for cellular and all the additional baggage of being a phone.

On the other end—I'm amazed Sony, Canon, and Nikon (not to mention the smaller camera players) haven't found a way to build an iPhone-esque camera that they could convince Apple to tie into their systems, so you could have the same ease of integration like with Final Cut Camera.

Maybe Nikon intends to do something there with RED?


It's not only about the quality, for much less than a thousand dollars you can get a better dedicated camera.


I could see TikTokers doing it.


I'm curious, how many folks are using Final Cut Pro nowadays?

It seems like all you hear about these days is people using Adobe Premiere and DaVinci Resolve, but I'm not in the industry.


I was confused for a moment as the Live Multicam sounds very similar to Crye's camouflage called... Multicam. And in my minds eye I saw the camo being applied to people on Videos as some form of post processing, which sounds absolutely useless.


It's a subscription model for $5 a month on iPad and $300 one time purchase on Mac.


Mac version is $300 one time purchase. iPad version is $5 a month or $50 annually.


Does one get updates for lifetime on Mac version?


It says free update for those already purchased the previous version. Does that mean a lifetime free updates? I don't know.


That’s the idea at least. I paid in 2020.


Curious content, or HNvertisement?

The top three stories are Apple PR releases... the other two I might understand, but FCP?


Unlikely, today is an Apple product release day and it’s been widely anticipated in the tech press that this is when they will begin their ramp up on “we do AI as well” (even though they’ve been doing stuff for years just not with the term AI and they are just late to this new generative stuff in particular)

Apple announcement days usually see a handful rise to the top of HN, has been like it for well over a decade now.


This is standard stuff for $BigCorpAnnouncementDay. Usually we downweight the lesser ones but it takes time.


>HNvertisement

Almost everything is an ad on HN if you squint enough


They’ve done a great job getting people to accept the premise that your phone/iPad is somehow not a computer. Like Final Cut for iPad is a rental (aka subscription) while you can actually buy it Mac.


I'm surprised they call AI AI and not some made up name like Digital Crown.

EDIT: better examples, Taptic Engine, Touch ID.


This is actually a break in tradition for Apple - they had been going out of their way to call things specific names like LLMs, generative models, transformers etc. I guess they've decided that the AI term is here to stay.


Digital Crown is not really made up though.

Crowns on a watch are the standard term for the dial you turn. And it’s digital.

There are tons of their other branding names though that are made up, but it’s funny to see Digital Crown being picked since it’s the worst example for the point being made.


I thought about "spatial computing," but I discovered that it was used before the Apple vision.


AI has become so overused by now, even in the non-technical realm, that it would be too late to call it something different and risk that name ending up as something no one will use.


A bit disappointed that it seems like the Live Multicam is iPad only. Unless they are just glossing over its addition to Mac.

I was hoping we would keep feature parity between the 2, or at least Mac having everything and iPad a subset. Unless I am mistaken I think this is the first iPad only feature?




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