etc etc etc
Is that the consensus about why Apple did this?
If it is, could Apple undo the damage now that it's in more moderate hands? Or have they effectively set off a giant, evil autonomous robot that can't be stopped?
- change strategy
What that change in strategy may be, i don't know. Maybe more openness and try to break out of the walled garden they build..
There is only little space left in the niche that Apple occupies (selling expensive tech products to people that can afford it), especially when there is so much competition in the whole market. Apple had a major advantage for years in the market with the iPod and iPhone and i will be really impressed if they can think of the next big thing(tm).
If Apple can't come up with the next big product and just keeps going, they may only be able to sue to hold off competition.
That's only talking about the mobile market of course.
I'm hoping for months now that all major companies just sue each other into checkmate until it becomes obvious to the governments that the patent system has to change.
Please Apple, MS, Google, etc. sue until you are not allowed to sell any products anymore! I very much look forward to it.
And this is exactly why I find it quite baffling that Apple are suing like madmen in the recent years.
And your description of the "niche that Apple occupies" in nonsensical.
Yes, Apple has had a major advantage for years; the iPod was very well designed, as was the iPhone. And funny enough, you should be impressed because they've already thought "of the next big thing(tm)." It's called the iPad. You might have seen one here and there.
If you seriously think that Apple is successful because it builds fancy products, that their walled garden is anything but a success, and that there is "only little space left in the niche" for Apple to grow in, you haven't been paying attention.
And my reasoning that Apple will dominate the tablet space is because they have sold arguably the best tablet in numbers that dwarf any other vendor, or all other vendors combined. With the iOS ecosystem supporting it, the chances of another vendor usurping the iPad's lead in the next five years is unlikely.
And what has happened in the mobile space? Apple introduces a smartphone with the goal of 10% of the market. They have had year over year growth in that market, and now are in the mid 30's of share percentage. They dominate the smartphone market when it comes to extracting profit, and have one singular competitor, Samsung, who is beating them in "shipped" units.
If Apple were so unfortunate to have the tablet market follow what it has done in the smartphone market, there will be a lot of happy Apple shareholders in the future.
"Moderate" is always relative to standard industry practice. If patent trolling isn't standard industry practice quite yet, it's fast getting there. "Don't be evil" is a lot harder when evil is the norm.